Your Rights Explained

Any item you buy has, in addition to any other warranty (sometimes called a guaranty), an automatic 6 month warranty that it will comply with the requirements listed in the previous paragraph.

If anything goes wrong within the 6 months, you can return the item and require that it be repaired or replaced, or ask for a full refund, unless the problem is minor. In that case, the supplier can remedy it within a reasonable time.

The supplier may inspect the item to establish the cause of the problem but may not repair a significant problem without you agreeing to that.

The supplier may not force you to purchase a more expensive model or brand and it must bear the costs of repairing, collecting and/ or replacing the defective goods. It may not charge for usage or wear and tear on the returned product.

If you agree to a repair and within three months the same problem reoccurs, the supplier must either exchange the item or give you a refund.

You are not required to return the original packaging, but you may be called upon to prove you purchased the item.

Exceptions

The above rules regarding refunds do not apply if:

(a) You were specifically told that the particular goods were offered in a specific condition (e.g. that they were in some way defective); or

(b) The goods were altered after leaving the control of the supplier (damaged or tampered with by the consumer).

Store refund policy

The above rules regarding refunds apply irrespective of the store’s refund policy or the terms of the manufacturer’s guarantee/ warranty.

In other words, the store’s refund policy or the terms of the manufacturer’s guaranty/ warranty cannot override the CPA requirements, but they can go further than or offer more rights to the customer than the Act does. For example, the CPA only requires a supplier to accept a return if there was something wrong with the goods, as explained above. A store’s policy, however, may be to accept (for a refund) goods returned within a specific period and with their original packaging even if there is nothing wrong with them and the customer has merely changed their mind.

The manufacturer’s warranty may extend beyond the 6 months provided by the CPA warranty but its terms and conditions must be fair or be brought to the attention of the consumer if they are of an unusual or onerous nature.

Voetstoots

This means that the seller is not liable for diseases or defects in the item sold and it is sold “as it stands” or “with all its faults”.

The CPA ensures that suppliers do not deprive consumers of their right to quality goods by relying on a voetstoots clause. This does not, however, prevent a supplier from escaping liability for defects that were brought to the attention of the consumer and that the consumer accepted.

Past sell by/ use by date

The ‘best before’ dates are more about quality than safety… So when the date runs out it doesn’t mean that the food will be harmful, but it might begin to lose its flavour and texture.

There are, however, foodstuffs that should be stored and used with extreme caution irrespective of age, such as fish, chicken, and offal. Dry food and undamaged tinned food are generally safer but tinned sardines in tomato sauce pose a danger as the acidity of the tomato sauce can corrode the can.

If you discover that you were sold “expired” goods and the quality is not as good as expected, you may request a replacement or refund.

If you do become sick after eating something that has gone off, see the section on food poisoning.

Damages arising from defects in goods

Under section 61 of the Consumer Protection Act, you are able to claim against suppliers and manufacturers of goods (including food) for damages or injuries suffered by them as a result of using or consuming the goods, irrespective of whether or not there was any negligence on the part of the supplier or manufacturer.

The type of harm for which a person may be held liable includes:

Economic loss means indirect financial losses that might result, such as loss of income, hospital bills etc.

Whether you can claim for emotional shock is considered below.

The claim for damages must be brought within three years of the death or injury of a person or the latest date on which a person suffered any economic loss.

Although you no longer have to prove negligence in order to recover damages, it is still necessary for you to prove that it was the defect in the goods sold to you that caused you the loss. This is why it is necessary for you to collect as much evidence as possible.

Food poisoning

A number of microorganisms cause food poisoning, with the following symptoms:

Cooked foods are generally safer than uncooked foods, provided that they are thoroughly cooked and consumed quite quickly after cooking.

Thoroughly cooked foods that are kept for a period of time must be refrigerated and then only for a maximum of a few days. However, cooked foods can also be potentially dangerous under certain circumstances:

If you become ill as a result of eating tainted food, you may claim for damages. See: Damages arising from defects in goodsabove.

Whether you can claim for emotional shock is considered below.

Claims arising for food poisoning

I have suffered from food poisoning, what do I need to know and do in order to make a claim?

Call the Environmental Health Officer of the local municipality

Seek medical advice and obtain medical evidence

Call your medical aid

Keep as much evidence as possible

Take the matter up with the outlet

Other steps

Call the Environmental Health Officer of the local municipality immediately if you think that you were infected by eating food you purchased. They will then be able to investigate and take action against the outlet in question. Having an Environmental Health Officer’s report will also greatly assist you in any compensation claim you make.The quicker they are aware of your problems, the sooner they will be able to begin their investigation. It is not unusual for food poisoning cases to come in ‘clusters’ or outbreaks affecting a group of people. The quicker the Environmental Health Officer can get in touch with fellow victims and have the supporting evidence the better your case is to prove.

Metro/District Municipalities with their Environmental Contact Details
ProvinceD/M M NameContact PersonTelephoneFax E-mail
Eastern CapeProvinceBabongile040 6094304040 6393874boniem2000@yahoo.com
Nelson Mandela MetroNorman Gumede041 506 5402041 585 7261ngumede@mandelametro.gov.za
Nelson Mandela MetroEtienne Horack041 506 5213041 585 7261ehorak@mandelametro.gov.za
Cacadu DMHoward Sikweza041 5087087041 508 7000
Cacadu DMJohann Esterhuizen046-6036111 johann@makana.gov.za
AmatholeArchie Kambi043 703 5800043 722 2623archiek@amatoledm.co.za amanda@amatoledm.co.za
AmatholeGeorge Rossouw043 7052935043 722 4840georgero@buffalocity.gov.za
OR Tambo DMLoyiso Nyoka047 501 6456047 532 2153mkentane@ortambodm.org.za
Alfred Nzo DMTembisa Manciya039 254 5054039 254 0201manciyaT@andm.gov.za
Chris Hani DMFrancois Nel045 808 4600045 838 1556fnel@chrishanidm.co.za
Ukhahlamba DMMike Agenbag045 979 3042045 979 2228mike@ukhahlamba.gov.za
FreestateProvinceJoe Mokgatle051 408 1540051 408 1541mokgatlm@fshealth.gov.za
(Mangaung Metro)Billy Barnes051 400 5310051 400 5315billy.barnes@mangaung.co.za
Xhariep DMMopedi Mohale051 713 9300051 713 0461mopedi@xhariep.co.za
Lejweleputswa DMDewald Kirsten057 391 3195057 352 4585dewald@lejwe.co.za
Thabo Mafutsanyane DMTeboho Sekhobo sekhobo.tm@lg.fs.gov.za
Fezile Dabi DMAndre van Zyl016 970 8600086 688 1525andrevz@nfsdc.co.za
GautengProvinceAlbert Marumo011 355 3479011 355 3171albert.marumo@gauteng.gov.za
Joburg MetroNicky Van Niekerk011 4076798011 4030201Nickyv@joburg.org.za
City of Tshwane MetroJerry Motsamai012 358 8609012 358 8674JerryM@tshwane.gov.za
City of Tshwane MetroRina Nel012 3588735086 215 0571rina1@tshwane.gov.za
Ekuruleni MetroJerry Chaka011 861 2291011 421 4221jerryc@ekurhuleni.com
Metsweding DMIda Botha bothai@kungwinimun.co.za
Sedibeng DMZies van Zyl016 450 3094016 422 6939ziesvz@sedibeng.gov.za
West Rand DMCheleng Khotle011 411 5217
KZNProvinceAntoinette Hargreaves033 846 7506/11033 8467272antoinette.hargreaves@kznhealth.gov.za
Ethekweni MetroJustice Gumede/ Simla Salikram031 3113647031 3113576salikrams@durban.gov.za gumedej@durban.gov.za
031 301 0381
LimpopoProvinceMs M Mohapi015 2936057 mohapim@dhw.norprov.gov.za
Mopani DMDavid Fhitlhagu015 811 6300015 812 4301
Vhembe DMNS Madima015 960 2027015 960 2109mphagin@vhembe.gov.za
Vhembe DMShandukani Simba015 293 6199015 293 64 27
Capricorn DMTheo van Rooyen015 294 1000086 672 0493environment@cdm.org.za
Johan Swanepoel015 290 2352015 290 2349JohanS@polokwane.gov.za
Waterberg DM 014 717 3239014 717 3886dmafa@waterberg.gov.za
MpumalangaProvinceCareen Swart013 766 3448013 766 3473Careens@social.mpu.gov.za
Ehlanzeni DMPat Msibi013 759 8552013 755 3074pmsibi@ledc.co.za
Sekhukhune DMCorrie Badenhorst013 261 1151013 261 2985cbadenhorst@marblehall.gov.za
Nkangala DMVusi Mahlangu013 249 2109013 282 6723mahlangumv@nkangaladm.org.za
Northern CapeProvinceDanie Stander053 830 0537053 830 0667dstander@ncpg.gov.za
Kgalagadi DMJonny Swart053 712 1001053 712 2502jonny@spg.co.za
Namakwa DMWillem Aureth027 712 8000027 712 8040willema@namakwa-dm.gov.za
Siyanda DMFrikkie Rupping054 337 2800054 337 2888fpr@siyanda.gov.za
Frances Baard DMKenneth Lucas053 838 0907/70053 861 1538kenneth.lucas@fbdm.co.za
North WestProvinceOleteng Roy Mokate018 397 2700018 397 2659/71 or 0866348240Omokate@npwg.gov.za
Bojanala Platinum DMJames Masebe014 590 4606014 592 1964jamesm@bojanala.gov.za
Thami Matshego014 590 4606014 592 1963thamim@bojanala.gov.za
Ngaka Modiri Molema DMMr K Moleofane018 381 1210018 381 0561moleofanek@nmmdm.gov.za
Western CapeProvinceEwald Bonzet021 4211124021 418 5685Ebonzet@pgwc.gov.za
Unicity of Cape TownChrista Hugo021 400 2321/2100 021 421 1980Christa.Hugo@capetown.gov.za
Cape Winelands DMRandall Humphreys021 888 5100086 501 1772humphreys@capewinelands.gov.za
West Coast DMPierre le Roux027 219 1755 ppdleroux@wcdm.co.za>
Overberg DMRiaan du Toit028 425 1157028 425 1324rdutoit@odm.org.za
Eden DMJohan Compion044 803 1452044 874 6626jcompion@edendm.co.za
Central Karoo DMGerrit van Zyl023 449 1000023 414 3675gerrit@skdm.co.za

It is essential that you also do the following:

o How soon after your last meal did you get the first symptoms of foodborne illness?

o Note all the symptoms of illness you are experiencing as they happen;

o List all (or as many as possible) foods you ate in the past 5-7 days, but particularly in the last 48 hours;

o Add where you ate those foods or where you purchased them to your list;

o Ask anyone who may have eaten the same food as you, whether they are also experiencing the same or similar symptoms;

o Get the medical practitioner to give you a “sick note”;

o Keep the receipts for medical treatment, testing and medicines.

In case you have to seek health advice it is quite crucial that you simply tell the doctor exactly what happened and who or what you believe is the cause. Remember that more common food poisoning symptoms such as vomiting and diarrhoea can be caused by other medical problems, therefore it may be a challenge to pin the issues down to a particular event unless the medical information is as accurate as possible.

Based on information provided by Professor Lucia Anelich from Anelich Consulting. See www.anelichconsulting.co.za for more information.

Claims for emotional shock arising from contaminated food

What is emotional distress or Shock?

Emotional distress or shock is the shock suffered by a person when they discover or see something unpleasant or disturbing.

What is contaminated food?

Contaminated food is food that contains some foreign object or has an ingredient that makes it repulsive to some persons. The contamination or tainting of the foodstuff may be in various forms: physical (an object), chemical (harmful chemical), biological (living organism) and psychological (e.g. horse meat).

Do I have a claim for the shock I suffered?

The Consumer Protection Act (CPA) covers claims for damages for injury or illness, such as for medical treatment, caused by food proven to have been contaminated. It does not, however, mention damages for emotional shock. It may, nevertheless, be possible to make a claim of this sort, but only if you can prove that:

o a physical injury (e.g. a heart attack); or

o an illness of an ongoing nature, such as post-traumatic stress (a condition that is difficult to prove). This would require convincing medical evidence.

Where the shock does not result in psychological/ physical illness, you would need to claim through the ordinary court process. In order to succeed in such a claim, you would usually need to prove negligence on the part of the supplier or manufacturer and that the emotional distress was serious (not trivial) and long lasting. Our courts usually make nominal (small) awards in such cases and are highly unlikely to make million rand awards like those we hear about being made in America.

Can the CGSO deal with claims of this sort?

Although none of the CPA dispute resolution and enforcement structures may make an order for the payment of damages, this does not prevent an ombudsman from assisting the parties in reaching a fair and realistic resolution in respect of such claims.

What should I do if I believe that food I bought was contaminated?

What would happen if I made a false claim?

There are various civil and criminal protections available to suppliers to guard them against bogus or fraudulent claims. Anyone making a false claim may actually be prosecuted for fraud or be sued by the supplier for loss of profits and damage to reputation. Further, CGSO is entitled in terms of the Code to reject frivolous or vexatious claims and those that have no prospect of succeeding.

Incorrect Price

The following principles apply:

1] Advertised price

If a supplier advertises goods at a specified price and the advertisement expressly states a limitation in the numbers available, the supplier must honour the advertisement terms, to the extent of the expressed limits.

If, however, no limit is expressed, the supplier is not bound by the advertisement but would nevertheless be liable for contravening the section. If you have suffered loss or damage as a result of prohibited conduct you may institute a claim in civil court after obtaining a certificate from the Tribunal to the effect that the conduct complained of was prohibited or required by the CPA.

If a price is published in a catalogue, brochure, circular or similar, the supplier is not bound by it after correcting the error and taking reasonable steps in the circumstances to inform consumers of the correct price.

If, however, the advertisement was on TV, Radio, in a newspaper etc, the seller would not be liable if advertisement would not have misled or deceived a reasonable consumer.A reasonable consumer would not be misled by such a massive error.

Example: A car dealer intending to advertise a model of car for R 500 000 but omits a zero from the advertisement, creating the bargain price of R 50 000.

  1. a) If the advertisement states a limit to the number available, it depends upon how the car was advertised:
  2. i) In a brochure or similar, the error would be binding unless the supplier took reasonable steps to correct it and inform the customer
  3. ii) On TV, Radio, in a newspaper, there would be a binding offer to sell that limited number at the incorrect price
  4. b) If there is no limit to the number of cars for sale in the advertisement, the error in this case is so large that it would not mislead a reasonable consumer, so there is no claim. Had the error instead been a matter of a few thousand rand, the advertised price would have been binding.

2] Displayed price

In the case of displayed price/ ticket errors, the supplier is bound until the consumer is informed. If the consumer acts in a manner consistent with buying the item prior to being informed of the error, the consumer is entitled to pay the error price e.g. the consumer takes the item (or the product details if to be delivered or collected from dispatch) to the till with the intention of paying for it or places the order with the sales assistant and the cashier/ sales assistant then informs the consumer of the error.

Services include repairs, construction, painting, gardening, dressmaking, haircutting, the provision of any education, information, advice or consultation, transportation of an individual or any goods; the provision of any accommodation or sustenance; any entertainment or access thereto and the right of access, to an event or to any premises, activity or facility.

Standard

You are entitled to services that are performed in a manner and of a quality that persons are generally entitled to expect.

Remedy

If the supplier fails to perform the service to the necessary standards or as agreed, you may require the supplier to make good any defect or shortcoming or insist on a refund of a portion of the price agreed upon that is consistent with the degree of the shortcoming.

The parties are free to expressly agree upon whether the goods will be delivered and the details of the delivery or how the services will be performed. Make sure that whatever is agreed is clearly recorded as you have important rights linked to delivery.

If there is no agreement, the supplier must deliver the goods or perform the services either on the agreed date and at the agreed time or within a reasonable time after the conclusion of the transaction. If no date or time has been specified for delivery of goods or performance of services, this must not be done at an unreasonable time.

The supplier remains liable for the risk of the goods being damaged or destroyed until they have been delivered to you.

Right to check goods

Before accepting delivery of goods, you are entitled to examine them to make sure they are of the type and quality agreed upon or reasonably match the material (important) specifications, if a special order was placed.

Changes to place or time and date of delivery of goods or performance of services

If the supplier wants to change the agreed arrangements for delivery of performance, you have the option to agree to the change, insist on the delivery, or on performance as agreed, or cancel the agreement.

Delivery of larger quantities of goods

If the supplier delivers more of the goods than were ordered, you can refuse to accept the goods at all or accept and pay for only the agreed quantity of goods and treat the rest as unsolicited goods (considered below).

Delivery of mixed goods

If some of the goods delivered are as agreed upon but others are not, you can accept those that are as agreed and reject the rest or reject all of them.

(Example: if you ordered Granny Smith apples but are sent a mixed batch of Granny Smith and Golden Delicious apples, you can keep and pay only for the Granny Smith apples and send the rest back.)

Your right to return goods

You can cancel a sale and return goods to the supplier and receive a full refund you did not have an opportunity to examine the goods before delivery and you are not satisfied that the goods are of a type and quality that were agreed upon.

If the goods were intended to satisfy a particular purpose that you communicated to the supplier, you have 10 business days after delivery in which to return them, if the goods are unsuitable for that particular purpose.

There may be a charge for necessary restoration costs to make the goods fit for re-stocking.

Note

Check that the goods do what they are supposed to and are not damaged as soon as you can after delivery. If possible, photograph any damage as soon as you notice it.Keep a record of any communication you have with the supplier.

Unsolicited goods

You can keep goods without paying for them if you inform the supplier that they are:

and the supplier does not fetch them within 20 days. (You are not responsible for the cost of sending them back or for any loss or damage.)

Goods are not unsolicited if the supplier informs you of the error within 10 business days and picks them up within 20 business days.

The CPA provides you with the right to cancel an agreement under a limited number of circumstances. There may however be finance consequences that follow the cancellation.

The aim of damages arising from a breach of a contract, which is what a cancellation is, is to put the innocent party (the supplier) in the position that he or she would have been in had the contract been properly performed.

You should not, however, suffer Undue hardship because of the cancellation and the losses that you are liable for are limited to those that flow from the breach and are not too remote. In deciding what charge is fair, the relevant consideration is whether the charge is out of proportion to the harm suffered by the innocent party, in which case it may be reduced to the extent that it considers fair. This can be assessed in three ways:

Where a breach of contract has occurred, the innocent party must take reasonable positive steps to mitigate or prevent the occurrence of losses, failing which his or her claim may be reduced or eliminated. A cancellation policy should:

Cooling off/ cancellation periods

Consumer Protection Act

SECTIONCIRCUMSTANCES IN WHICH CANCELLATION PERMITTEDTIME LIMITPENALTY
7(2)Franchise agreement10 business days of signingNone
14(2)(b)(i)Fixed-term agreements20 business days’ notice14(3)(b)(1)

Goods delivered other than as agreed ITO time/ quality/ type or Not fit for intended purpose communicated to supplierPer s.21;

10 business days of delivery

20(4)(a) Return to supplier at the supplier’s risk & expense

20(6) May charge for use

Not reasonably suited for generally intended purpose

6 months from delivery56(2) None

Return to supplier without penalty & at supplier’s risk &expense

Other

E commerce

If the agreement arose from e commerce: Electronic Communications and Transactions (ECT) Act 25 of 2002, s 44:

Goods: may cancel within seven days after the date of the receipt of the goods; or

Services: may cancel within seven days after the date of the conclusion of the agreement.

Credit transactions

Credit transactions not concluded at the credit provider’s place of business: 5 business days cooling off (NCA s 121).

Long-term Insurance

30 day cooling off period.

A supplier may cancel an agreement under the following circumstances:

SECTIONCIRCUMSTANCES IN WHICH CANCELLATION PERMITTEDTIME LIMIT
14(2)(b)(ii)Fixed-term agreements20 business days after giving notice of breach of contract to consumer
64(3)(a)Prepaid services and access to service facilitiesSupplier must provide at least 40 business days written notice

before the intended date of closure

Cancellation penalty

The amount that a supplier may charge as a penalty for early cancellation is determined by section 14(3)(b)(1) read with regulations 5(2)and (3) (cancellation of fixed term contract) and section 17(4)(cancellation of advanced order).

Section 14 (3) Upon cancellation of a consumer agreement…

(a) the consumer remains liable to the supplier for any amounts owed to the supplier in terms of that agreement up to the date of cancellation; and

(i) may impose a reasonable cancellation penalty with respect to any goods supplied, services provided, or discounts granted, to the consumer in contemplation of the agreement enduring for its intended fixed term, if any;

Regulation 5(2) For purposes of section 14(3), a reasonable credit or charge as contemplated in section 14(4)(c) may not exceed a reasonable amount, taking into account-

(a) the amount which the consumer is still liable for to the supplier up to the date of cancellation;

(b) the value of the transaction up to cancellation;

(c) the value of the goods which will remain in the possession of the consumer after cancellation;

(d) the value of the goods that are returned to the supplier;

(e) the duration of the consumer agreement as initially agreed;

(f) losses suffered or benefits accrued by consumer as a result of the consumer entering into the consumer agreement;

(g) the nature of the goods or services that were reserved or booked;

(h) the length of notice of cancellation provided by the consumer;

(i) the reasonable potential for the service provider, acting diligently, to find an alternative consumer between the time of receiving the cancellation notice and the time of the cancelled reservation; and

  1. j) the general practice of the relevant industry.

(3) Notwithstanding subregulation (2) above, the supplier may not charge a charge which would have the effect of negating the consumer’s right to cancel a fixed term consumer agreement as afforded to the consumer by the Act.

Section 17(3) A supplier who makes a commitment or accepts a reservation to supply goods or services on a later date may—

(a) require payment of a reasonable deposit in advance; and

(b) impose a reasonable charge for cancellation of the order or reservation, subject to subsection (5).

(4) For the purposes of this section, a charge is unreasonable if it exceeds a fair amount in the circumstances, having regard to—

(a) the nature of the goods or services that were reserved or booked;

(b) the length of notice of cancellation provided by the consumer;

(c) the reasonable potential for the service provider, acting diligently, to find an alternative consumer between the time of receiving the cancellation notice and the time of the cancelled reservation; and

(d) the general practice of the relevant industry.

Online transactions/ e-commerce

Certain sections or aspects of the CPA do not apply to e-commerce transactions if the Electronic Communications and Transactions (ECT) Act 25 of 2002 applies to them or if the CPA section specifically refers to the ECT Act.

Cooling-off period after direct marketing

44 (1) A consumer is entitled to cancel without reason and without penalty any transaction and any related credit agreement for the supply—¬

(a) of goods within seven days after the date of the receipt of the goods; or

(b) of services within seven days after the date of the conclusion of the agreement.

(2) The only charge that may be levied on the consumer is the direct cost of returning the goods.

Consumer’s rights with respect to delivery of goods or supply of service

Section 46 of ECT:

46 (1) The supplier must execute the order within 30 days after the day on which the supplier received the order, unless the parties have agreed otherwise.

(2) Where a supplier has failed to execute the order within 30 days or within the agreed period, the consumer may cancel the agreement with seven days’ written notice.

(3) If a supplier is unable to perform in terms of the agreement on the grounds that the goods or services ordered are unavailable, the supplier must immediately notify the consumer of this fact and refund any payments within 30 days after the date of such notification.

Disclosure of price of goods or services

Section 43 of ECT:

(1) A supplier offering goods or services for sale, for hire or for exchange by way of an electronic transaction must make the following information available to consumers on the web site where such goods or services are offered:

(h) a sufficient description of the main characteristics of the goods or services offered by that supplier to enable a consumer to make an informed decision on the proposed electronic transaction;

(i) the full price of the goods or services, including transport costs, taxes and any other fees or costs;

(j) the manner of payment;

(k) any terms of agreement, including any guarantees, that will apply to the transaction and how those terms may be accessed, stored and reproduced electronically by consumers;

(l) the time within which the goods will be dispatched or delivered or within which the services will be rendered;

(m) the manner and period within which consumers can access and maintain a full record of the transaction;

(n) the return, exchange and refund policy of that supplier;

(o) any alternative dispute resolution code to which that supplier subscribes and how the wording of that code may be accessed electronically by the consumer;

(2) The supplier must provide a consumer with an opportunity—­

(a) to review the entire electronic transaction;

(b) to correct any mistakes; and

(c) to withdraw from the transaction, before finally placing any order.

(3) If a supplier fails to comply with the provisions of subsection (1) or (2), the consumer may cancel the transaction within 14 days of receiving the goods or services under the transaction.

(4) If a transaction is cancelled in terms of subsection (3)—­

(a) the consumer must return the performance of the supplier or, where applicable, cease using the services performed; and

(b) the supplier must refund all payments made by the consumer minus the direct cost of returning the goods.

(5) The supplier must utilise a payment system that is sufficiently secure with reference to accepted technological standards at the time of the transaction and the type of transaction concerned.

(6) The supplier is liable for any damage suffered by a consumer due to a failure by the supplier to comply with subsection (5).